It’s that time of year again—back to school is upon us! As you prepare to refresh your marketing content for the fall season, here are some essential tips to ensure your visuals are as engaging as an A+ report card:
Color Coordination
Start by selecting a color palette that resonates with back-to-school vibes. Think school colors, primary hues, or complementary shades. Incorporate these colors into your props and backgrounds to create a vibrant and cohesive look that makes your snacks and products pop. Whether it’s the classic red of an apple or the bright yellow of a school bus, make sure the colors complement your items for maximum visual impact.
Coordinating colors can produce eye-catching results that perfectly showcase your snacks and products.
Layering and Depth
Add dimension to your photos by layering props and arranging items at varying heights. Stack notebooks, use books to elevate lunch boxes, and place snacks on or beside other elements. This technique not only adds depth to your images but also creates a dynamic and engaging composition that draws viewers in.
Themed Props and Lighting
Incorporate themed props like pencils, rulers, and school lockers to enhance the back-to-school atmosphere. Pair these props with effective lighting techniques—natural or diffused light works best to highlight textures and colors. Arrange the props strategically in the background or within the scene to boost the seasonal vibe.
Themed props like lunch trays and flashcards help enhance the photoshoot’s theme.
At Quincy Street Kitchen, we’re excited to help you ace your next creative project! From laptops and notebooks to snacks and sports gear, we’ve got the expertise to bring your back-to-school content to life. Ready to get started? Book your next project today!