Project Spotlight: Seventh Generation
Recently, we had the exciting opportunity to work with Seventh Generation, a leading eco-friendly household and personal care company, on their brand identity refresh. This project, which spanned two days, was all about capturing custom photo and video assets to help launch their new brand direction. Here’s a closer look at our collaboration and the outcomes we achieved together.
Project Objective
Seventh Generation’s goal was to create fresh visual assets that align with their updated brand identity. With their recent brand overhaul, they wanted to showcase their new look and feel through engaging and memorable imagery. Our task was to deliver photos and videos that would effectively represent this new identity and support their upcoming launch.
Creative Approach
The refreshed brand identity for Seventh Generation features bolder colors and a playful expression, embracing the natural messiness of human life. Our creative approach focused on these elements, ensuring the assets captured this vibrant and authentic essence. After all, kids and dogs are naturally messy, and that's part of their charm! As an eco-friendly and pet-friendly brand, Seventh Generation is perfect for tackling those messes, and we aimed to reflect that personality while making the imagery as engaging and relatable as possible.
Outcome
The result is a collection of photo and video assets that are not only on-brand but also distinctive and impactful. These versatile assets are designed to enhance Seventh Generation’s presence across various platforms, including social media, websites, print materials, e-commerce, and digital campaigns. The final deliverables are crafted to be both memorable and effective, providing Seventh Generation with valuable content that will support their brand for years to come.
Are you looking to revitalize your brand with fresh and impactful content? Quincy Street Kitchen is here to help you bring your vision to life! Our team specializes in creating custom photo and video assets that capture the essence of your brand with creativity and precision. Whether you're launching a new identity or simply updating your visual assets, we’re ready to make your brand stand out. Let’s work together to create something memorable and effective—contact us today to get started!
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